Where ideas become visuals you can feel.
Through design, illustration, visual identity, art direction, concept development and everything inbetween, I help shape visual languages that feel crafted and deeply intentional. Inspired by organic forms, textures, and warmth, my approach blends design thinking with hands-on artistic creation.
My role is not only to design, but to shape how a story is felt through visuals.
Let’s bring your idea into form, together.
Visual Storytelling
Creative Concept Development
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Cohesive visual concepts transform ideas, messages, and atmospheres into aesthetic, emotionally resonant experiences. Strategic clarity meets artistic intuition in every stage of development.
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Campaign concept development
Creative direction for brands or products
Visual storytelling packages
Illustrated branding systems
Narrative development & moodboards
Concept presentations for launches or collaborations
Artistic Commissions
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Illustration
Original illustration & custom artwork for brands, campaigns, editorial projects, and collaborations. Each piece is developed with attention to detail and a balance of organic, hand-crafted expression and digital precision.
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Custom illustrations
Editorial illustration
Pattern, textile & surface artwork
Limited edition artwork
Licensing
One-off commissions
art direction
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Campaign execution
From concept development to hands-on execution, I translate ideas into immersive visual experiences. Whether shaping the narrative foundation, directing a photoshoot, or stepping in to guide the creative vision of an existing concept, I ensure every element feels cohesive and atmospheric.
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Campaign art direction
Editorial design
Photoshoot direction & styling
Photography
Event or exhibition visual direction
Concept-to-execution guidance
identity design
Intentional brand identities and visual languages designed to feel expressive, refined, and unmistakably yours. Every color, form, and texture carries meaning — creating a cohesive presence across platforms and touchpoints.
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Brand identity systems
Logo & visual mark design
Visual language development
Illustrated brand elements
Rebranding & brand refinement
Textile
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Surface design
Textile and surface design that brings story, atmosphere, and personality into products, spaces, and objects. Each design blends hands-on illustration with digital craft, inspired by organic forms and natural textures.
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Textile pattern design for fashion or products
Surface design for interiors & objects
Custom print development
Packaging & material design
Collaborative textile collections
special collaborations
Thoughtful collaborations that merge art and design. These projects explore new formats, materials, and visual languages in close creative partnership.
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Special product collaborations
Capsule collections
Limited edition art/design releases
Experimental visual campaigns
Cross-disciplinary creative projects
LOOKING FOR
my creative approacH
A Space To Be Heard
Every project begins by understanding the feeling behind your vision. Not just what you want to create, but how it should feel.
Where Feelings Become Form
Abstract ideas and atmospheres are shaped into cohesive visuals that are felt as much as they are seen.
Intention In Every Detail
From color to texture, every element is chosen with care. The result feels refined, tactile and deeply considered.
Side By Side Creation
A thoughtful and open process where strategy and artistic intuition move side by side, creating work that feels uniquely aligned with you.
Echoes of collaboration
“Luisa helped me bring the visual identity that I envisioned for my brand to life. I knew how things should feel, but couldn‘t turn it into cohesive visuals. Her eye and love for aesthetics, her patience with me and her dedication were the perfect fit to build a brand that comes from love for impactful artistry.
Every time she captures my movement session, she fully understands how to translate the energy in the room into beautiful content, angels & editing on point.”
— Laura, Make A Move
“I booked Luisa for my small business branding as well as a photoshoot project. Working with her was such a great experience and truly catapulted my business to the next level.
Luisa has an incredible ability to capture the essence of a brand’s vibe and translate it into a cohesive, clear visual direction. She managed to channel my many ideas into one strong, consistent concept and created a beautiful through line across my entire brand identity. From the color palette to the logo and overall visual identity, she perfectly brought my brand to life. I couldn’t be happier with the results!”
— Katharina, Kaja’s Jewelry Box